The first ‘content’ session on day two of World Internet Summit was a relative Internet marketing newcomer - Tracy Repchuk.

Certainly Tracy isn’t new to business or marketing - in fact she has always been ’self employed’ and seems to have made a name as a direct response copywriter.

Tracy has also written a couple of books, one of which is 31 Days to Millionaire Marketing Miracles.  So, an interesting background, what did she have to say - what are the seven critical building blocks?

1. Find your niche

As well as the usual - use keywords tools, search etc (see previous post), Tracy briefly mentioned ‘Survey Monkey‘ which has a ‘free’ to get going option for building online surveys.  If you can ask your target audience questions like ‘what are your 3 burning questions about <the niche>’ and other such intelligence gathering questions, you’ll have a much better chance of creating a new product that people will actually want..

2. Deadly website combo

A website on its own, is often not enough you want to use as many channel to reach your audience as possible (and leverage the cross links between them for SEO).

So a sensible combo would be:

1. a regular website (for branding), plus…
2. a landing page for capturing interested parties email addresses (yes, a squeeze page), plus…
3. a sales page (the one that comes after the opt-in at the landing page) , plus…
4. a blog

3. List building and autoresponder

There’s an ‘old’ adage the money is in the list, and Tracy agrees. Use a great sequential autoresponder service to store leads, build relationships and make more sales.

4. Rapid product creation

A few sensible ideas: Interview experts and sell the recordings (see previous post), find interesting content to package at gutenberg.org, record and sell a tele-seminar, blog and include affiliate links, buy master resale rights to existing good products…

Essentially, you don’t have to slave for years to build a product.  Find out what people want and be creative in finding a way to provide it.

5. Affiliate programs

If you have a product, increase your marketing/sales force by offering an affiliate program (get a free report from here about running your own affiliate program)!

Or use affiliate programs instead creating your own product… take a look at what’s available at ClickBank.com to fit your niche!

6. Creating a traffic hurricane

Essentially the same as point 5 in this post.

7. Maximise your marketing funnel

Map a route that matches the growing confidence in you - ie start with a free or very low cost product and work up to your most expensive (take a look at video 2 in our demonstration list, after two minutes I talk about the sales funnel for a ‘raw food’ business).

Enjoy…
-Mark

Mark Quirk is a director at Know It Use It Ltd
http://www.ValuedClientSystem.com - From Prospects to Customers to Valued Clients
http://www.VCSHosts.co.uk – Create Your Online Business In A Box

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