The Ultimate Affiliate
Next up was Ewen Chia, in a rare appearance outside his native country. Ewen is known as the ultimate affiliate - he is often the top affiliate of a marketing campaign (aka super affiliate).
Ewen shared a personal note when he told us that his success only came after he committed to take personal responsibility for his own success - not putting it down to luck (good or bad). He said you must have a passion and love what you do; internet marketing is a lonely business so you need that passion and interest to continue with it.
Not surprisingly Ewen talked to us about the benefits and ease of being an affiliate. In essence the affiliate is the middle-person, connecting buyers to sellers by the simple expedient of providing useful information to buyers.
The purpose of the internet is information sharing and the internet uses universal marketing/business principles. Therefore we should use those principles to offer information to people who are looking for it!
Focus on one thing at a time. Adopt a marketing mindset and learn the skills - after all no-one is born with a laptop on their laps!
Ewen pointed out the 5 step proven system to success:
Market ———> Offer
^ |
| Duplicate |
| v
Back-end <------- Traffic
He discussed each of these steps as follows.
1) The Market
- Follow your heart first - you need an affinity for your market. e.g.
Hobbies, interests, life experiences. - Universal “hot selling” topics that affect humans - love, money, beauty,
sports, self-improvement. - What people are already buying - look at eBay, Amazon, Magazines.com
- Validate the market with keyword research tools.
- Inside out strategy, specialise in a mini-market, i.e. a niche.
Ezinearticles.com is a good place to see market interest, categories here are very helpful.
2) Offer
- Using other peoples offer - affiliate marketing. Your role as a middle
man/woman/person (delete as you see fit!). - Find offers for your market via clickbank, CJ.com, ShareASale.com
- Find offers using the search engines.
- Leverage from day 1 with your own website.
- Create your own offers when you’re more experienced.
A sample squeeze page is pianoplayer . com - it has a 70% opt-in rate!
3) Traffic
There are 3 main ways of getting traffic - Buy, Steal, Attract. Ewen says he prefers to steal it!
4) Back-end
This is where you skyrocket your income.
- Back-end is any sale after your front end offer.
- Plan your back-end income funnel in advance.
- Create instant back-ends with affiliate products.
- How to add in back-end streams:
- One time offer (OTO) pages
- Download pages
- Blogs
- Existing/new
Autoresponder campaign. - Your biggest back-end is your own product.
5) Duplicate
Easiest way to multiple streams of internet income.
- Horizontal markets, e.g. golf swing –> golf equipment.
- Vertical duplication, e.g. Self-improvement –> forex trading
- Product duplication, e.g. E-book –> audio –> seminar. (Ewen gave the
example that Autopilotprofits . com was duplicated to Secretaffiliateweapon . com.)
Overall Ewen gave an excellent and enjoyable presentation.
-Paul
Paul Quirk is a director at Know It Use It Ltd
http://www.ValuedClientSystem.com - From Prospects to Customers to Valued Clients
http://www.VCSHosts.co.uk – Create Your Online Business In A Box