The last talk on Saturday evening (day 3) was from Armand Morin, someone whom I admire greatly. He entitled his talk “Internet Marketing Explained” and explain it he did. His presentation was full of his own brand of humour and solid information while at the same time being an advert for his upsell product. Nice.
He started off with this fact: “It’s OK to do nothing and make a bunch of money”. I guess he thought we may have been wondering about that…
He then added more facts: “8,000 people a day start an internet marketing business. 90% fail!”. He went on to explain that they are missing the necessary marketing strategies. It seems his students have a 94% success rate.
Examples of people doing the wrong things:
- Graphics buttons give a 62% decrease in response rate.
- Having your site name in horizontal strips on the page background equals a 45% reduction in response rates.
Armand says we should be an island, that is not dependent on anyone else for business.
“Google hates me - so I don’t need Google to succeed.” Give up trying to be number 1 on Google, it’s just not that important.
Continuous education is important.
If you see an opportunity - take action!
Your business needs to be like a Rhino:
- Charge first, ask questions later
- Take action
- Have thick skin
- Nobody messes with a Rhino!
Get traffic using articles. Write or (better) buy articles. To buy them use sites like forums.digitalpoint.com -> Services->ads for article writing. Also sitepoint.com->marketplace->look for article writing services.
Before you submit the article to an article site, add your resource box and include an ad for a free report - i.e. give them a reason to take action.
The free report link should go to a namesqueeze page (from memory, Armand is the one who coined this term) to get the report. When you have processed their name, send them to a product sales site. If you get the name and email address the sales conversion on the following page doubles.
Submit your article to an article directory site. ArticleMarketer.com costs $1/day and they submit your articles to many sites. Then of course post the article to your own blog. Also send out a newsletter on that same subject - i.e. another article needed. At the end of the article you have another link to a product site.
Repeat this activity each week.
Note that you must have your own product.
Armand’s down and dirty method to create a product
Go to ezinearticles.com. Pick a subject. Search for articles on that subject. Now do three things: highlight, copy and paste.
Collect 50-70 articles on your subject. Email each author asking if you can include their article in your new book, (don’t mention e-book). 70% will say yes. Now just compile each article into a logical format which becomes your table of contents. You are now done with your book.
Put it up, use articles to drive traffic as above. Note that Armand only expects to make about $300 per month from something like this so he makes lots of books! In fact he has someone else do this for a profit split.
Don’t have a blogger account. Technorati.com tracks 5,000 blogs and none of the top 100 use blogger. Use Wordpress, obtainable from Wordpress.org (NOT .com). Sit it on your own website. You can set up a wordpress blog in minutes if your hosting account has Cpanel and Fantastico. Then get these two plugins: Optimal Title and Related Posts. (Find them by typing those terms into Google!)
Select any topic. Find keywords for that topic. Find sites on that topic which display Google adwords. Look on those sites for a link which says “advertise on this site”. Then from your adwords account, select that site for CPM (cost per thousand) advertising. Aim to pay 50c per thousand impressions. This is what site targeted advertising is all about!
Use forced opt-in lists. Force people to opt-in before they can see your sales page. Don’t be a wimp and provide some way around this! E.g. take some copy from an affiliate product and add an opt-in box and GO!
Armand said a number of other things but I couldn’t take notes on all of it. He did say also that the speakers were going to a local pub later and that he drinks Budweiser!
I did attend and did get to exchange a few words with some of the speakers but it was difficult. Everyone was interesting but the one I found most helpful was Brett McFall - he simply asked me what I was up to and then gave some advice about that - simple, cool and efficient. Three “cheers” for Brett.
Incidentally I did talk to a few other delegates there. One of them expressed some derision at the whole pub thing, suggesting these guys were enjoying being famous in their small way and effectively did not deserve this. I think that attitude is rubbish - they were all making money on the internet and offering to give us tips on how we might do the same. Famous? Well in their niche certainly. Enjoying the attention? Of course - who wouldn’t? Do I begrudge them their moments of fame? No. I like people who help me.
Paul Quirk is a director at Know It Use It Ltd
http://www.ValuedClientSystem.com - From Prospects to Customers to Valued Clients
http://www.VCSHosts.co.uk – Create Your Online Business In A Box